Initial Situation
Our client, a market leader in assembly and fastening technology, aimed to realign its Assembly Technology business unit. To formulate a successful market and product strategy, the company required extensive market insights.
Project History
Conducted over 50 in-depth industry interviews across key sectors:
Plant engineering
Chemical industry
Mechanical engineering
Pipeline construction (Chemicals, Pharmaceuticals, Oil & Gas)
Key areas of analysis:
Applications of assembly technology in these sectors.
Technical requirements from the user perspective.
Results
Assessed market volumes for different fields of assembly technology and identified strategies to enhance market positioning.
Enabled the company to refocus its market approach and adapt its product offerings to meet industry requirements.
