Initial Situation
The customer faced the decision of whether to enter the market with a standardized tool management system. To reach a clear decision, the aim of the investigation was:
to determine whether a promising market exists for standardized tool data management.
to identify the features that a standardized tool data management system should have.
to highlight the factors that characterize successful solutions already on the market.
Project History
As part of the investigation, more than 40 expert discussions were held with users and interested parties from various industrial sectors as well as with competitors.
Based on these discussions, the following results were elaborated:
Market situation and development of tool management systems in Germany and Europe
Requirements for a standard solution
Structure / Performance features
Additional services
Pricing
Competitive situation
Recommendations for a standardized tool data management
Target groups
Program and performance scope
Additional services
Performance for competitive differentiation
Differentiation between standard solution / system business
Product names
Pricing
Sales alternatives
Market introduction and sales
Results
The investigation indicated that the market for standardized tool management systems would rapidly develop in the coming years, with higher growth rates than existing business fields.
Based on these findings, we designed the product features, pricing, and sales strategy. Our client has since become a market leader in tool management systems.
Thanks to our effective consulting, our client assigned us to support the development of new machine tools in the machinery sector.
