Our services

Specialisation guarantees top quality results

We offer our clients a clearly defined spectrum of services:

B2B market intelligence and market-oriented management consulting for companies from the engineering sector. This specialization and our long-time experience in this field allow us to deliver top quality results, making a measurable contribution to the success of our clients.


B2B market research

High-impact customer insights through professional expert interviews

Every successful business strategy is based upon solid information about markets and clients. Due to the very specific B2B relationships in the engineering industry, this information is often hard to acquire. Standardized questionnaires, written or online, are in most cases not sufficient to get to the relevant statements.

Therefore, we conduct professional expert interviews for our clients. In a first step, the right dialogue partners are identified and the interviews are initiated. Subsequently, we conduct these expert interviews by telephone or personally on-site. This kind of in-depth research requires industry knowledge, technical understanding and the corresponding intuition.

Our team members have a broad experience in conducting this kind of expert talks and a corresponding industry-wide network of contacts. They are highly qualified (university degree in engineering or economics) and therefore have the know-how to understand the business issues of our clients and to draw the right conclusions. With this approach, we can deliver unique and high-impact insights on markets and technologies in a way many others can not.

The development of procedure and the specification of research goals in close collaboration in with our clients guarantee a high acceptance and an immediate practicability of the results.

INTERNATIONAL MARKET- AND PRODUCT ANALYSIS

Our market and product analysis deliver clear information on:

  • Market structures and segments
  • Market players (Clients and competitors)
  • Market potentials and trends
  • Requirements towards companies, products and services
  • Pricing
  • Contacts at potential clients

Finally, the research findings are translated into clear business recommendations for the management of our client companies.

Project examples >

TECHNOLOGY ANALYSIS

Identification of applications for product innovations

  • Solid-based estimation of business opportunities for new technologies
  • Information on product requirements for R&D
  • Early detection of technology leaps

Project examples >

MARKET- AND TECHNOLOGY FORECASTS

Successful organizations stand out because of their ability to recognize changes in their environment and to adapt to them, or even to turn them into opportunities. We assist in achieving this by relying on our expertise to develop reliable scenarios for the future.

Project examples >

MULTI-CLIENT-STUDIES

Besides our individual consulting and research projects, we also offer a wide range of multi-client-studies. They give a quick and efficient overview on the reviewed industries.

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Management consulting

Your capable partner for successful business development

Based on our analysis from B2B market research and our long-time industry experience, we also assist our clients actively in their business development.

MARKET ENTRY STRATEGIES

The realization of a market entry strategy is usually the next step succeeding a successful market analysis:

  • Information on requirements towards products and services, forecast
  • Measurements for the personal and organizational design of the corresponding company divisions (these include usually sales, product development/construction and production)
  • Assistance with implementation, monitoring by means of specific milestones, if necessary adaptions to reach the set goals

Project examples >

INNOVATION AND DIVERSIFICATION STRATEGIES

This service is based on a product and market analysis, as well:

  • Identification of new applications and markets which can be entered with existing technologies and competencies
  • Evaluation of alternatives, also taking into account external influences (e.g. global mega-trends)
  • Strategic recommendations for the company portfolio
  • Structuring and moderation of the corresponding transformation processes in the enterprise

Examples:

  • An automotive supplier which wants to transfer its technological know-how to the growing market for medical devices
  • Adaption of the corporate strategy of an automotive supplier in regard to the growing trend towards alternative drive solutions.
  • New market opportunities through the global trend for a plant manufacturer through the global trend towards renewable energies

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MARKET CULTIVATION AND ACQUISITION

If desired, we already sound out the willingness for future cooperation among potential clients during the expert interview stage. Thereby, the initiation of talks between new business partners is often fostered by our neutral position. Ideally, we moderate and accompany such a process until the signing of a joint development agreement or some comparable milestones.

M&A, STRATEGIC ALLIANCES, ENTERPRISE CO-OPERATIONS

Based on our industry knowledge from our long-time experience, we also assist our clients with the following tasks:

  • Search for co-operation partners
  • Initial contact, respectively initiation of negotiations
  • Strategic due diligence
  • Design of organizational structure after the transaction

Project examples >


Think and act globally

We have successfully conducted projects in the following countries:

ASIA

China
India
Japan
South Korea

AUSTRALIA

EUROPE

Austria
Belgium
Belarus
Czech Republic
Finnland
France
Germany
Great Britain
Hungary
Italy
Netherlands
Norwegen
Poland
Russia
Slovakia
Sveden
Switzerland

NORTH AMERIKA

USA

SOUTH AMERIKA

Brazil
Mexico